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Personalisation for fashion retailers: a valuable marketing strategy or a gimmicky marketing ploy?

Personalisation for fashion retailers: a valuable marketing strategy or a gimmicky marketing ploy?

by Marthan | Ago 22, 2016 | LS Retail

A vibrant jumper in a print ad catches your eye on the tube and you decide it’ll be perfect for your upcoming trip. Above ground, you visit the store’s mobile site and hesitate at the price. You add the jumper to your basket anyway, but pause to ponder the purchase. ...
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